A new canned cocktail is taking the LGBTQ+ community by storm. Gay Water is a vodka and soda beverage that is unapologetically queer. The company behind Gay Water is hoping to challenge the traditional beer culture and create a space for queer people to feel represented.

Gay Water is named after a colloquialism given to the popular mixed drink (vodka and soda) ordered at bars by the gay community. It is made with vodka, sparkling water, and natural flavors, and is available in three flavors: Original, Citrus, and Watermelon.

The company behind Gay Water was founded by two queer men, David Cooley and Michael Volpatt. Cooley and Volpatt met while working in the fashion industry and quickly bonded over their shared love of cocktails and their desire to create a product that would celebrate queer culture.

“We wanted to create a product that would be unapologetically queer,” said Cooley. “We wanted something that would make people feel proud to be themselves.”

Gay Water is not the first canned cocktail to target the LGBTQ+ community, but it is the first to do so in such a bold and unapologetic way. The company’s marketing campaign features images of queer people of all ages and backgrounds, and includes the hashtag #ProudToBeGay, which has been used by thousands of people on social media.

Currently available in select bars and liquor stores in New York City, Gay Water plans to expand its distribution nationwide in the coming months. “We’re excited to bring Gay Water to people all over the country,” said Volpatt. “We want everyone to feel proud to be themselves, no matter who they are or where they come from.”

Gay Water is more than just a canned cocktail – it is a symbol of pride and empowerment for the LGBTQ+ community. The company’s mission to challenge the traditional beer culture and create a space for queer people to feel represented is admirable. It will be interesting to see how Gay Water performs in the marketplace and whether it can help change the way people think about beer and queer culture.

Additional Thoughts on Gay Water

  • The product cleverly capitalizes on the growing popularity of canned cocktails and the increasing visibility of the LGBTQ+ community.
  • The marketing campaign is bold and unapologetic, which may resonate with some consumers but may alienate others.
  • If successful, Gay Water could pave the way for other brands to target the LGBTQ+ community with similar products.
  • Overall, Gay Water is a unique and refreshing product with the potential to make a positive impact on the LGBTQ+ community.