A new study published in Scientific Reports has found that conservative female politicians tend to appear happier and more attractive in pictures than liberal politicos. The study, which was conducted by researchers at the University of Copenhagen, used Microsoft Azure’s Face API tool to assess the emotional state and attractiveness of 3,200 photos of political candidates who ran in the 2017 Danish municipal election.
The analysis found that 80% of the faces displayed a happy expression, while 19% read as neutral. For females (though not males), high attractiveness scores were found among those the model identified as likely to be conservative.
The study’s authors suggest that this finding may be due to a number of factors. For example, they note that conservative politicians may be more likely to smile in photos, as this is seen as a sign of trustworthiness and competence. Additionally, they suggest that conservative politicians may be more likely to have access to resources that can help them look their best, such as makeup and hair styling.
The study’s findings have a number of implications. First, they suggest that beauty can be used as a cue for conservatism in low-information elections. In other words, voters who are not familiar with the candidates’ political positions may be more likely to vote for a candidate who they perceive as being attractive.
Second, the study’s findings suggest that politicians on the right may have greater electoral success and have political decisions tilted in their favor if they have a beauty advantage. This is because voters may be more likely to be persuaded by attractive candidates, and they may also be more likely to believe that attractive candidates are more competent and trustworthy.
Finally, the study’s findings add to our understanding of how physical appearance can influence political beliefs and behavior. This is an important area of research, as it can help us to understand how people make decisions about who to vote for and how to support political causes.
The study’s authors suggest that future research should explore the following questions:
- Do the findings of this study generalize to other countries and cultures?
- What are the mechanisms by which beauty influences political beliefs and behavior?
- Can beauty be used to manipulate voters?
These are important questions that need to be answered in order to fully understand the role of physical appearance in politics.
The study’s findings suggest that there is a link between political ideology and physical appearance. This is an important finding that has a number of implications for our understanding of how people make political decisions. Future research is needed to explore this link in more detail and to understand the mechanisms by which it operates.