In a unique approach to address its declining population, the Chinese town of Xian recently sent out a text message to residents, encouraging “sweet love, marriage, and childbirth.” This initiative comes as China grapples with an aging population and plummeting fertility rates.

A Message for Valentine’s Day

The text, sent by the city’s family planning authorities, was timed to coincide with China’s Valentine’s Day on August 22. Shared on the Weibo page of China Newsweek, the message urged residents to marry and bear children at the “right age” to “continue the blood of China.”

The Population Decline

According to United Nations analysis, China’s population is expected to decline from 1.426 billion to 1.313 billion by 2050. Pew Research Center estimates the current fertility rate at 1.18 children per woman, far below the replacement rate of 2.1.

Policy Shifts

Despite relaxing its one-child policy to a two-child policy in 2016 and further amending it to allow three children in 2021, the fertility rate continues to drop. Women cite the high cost of childbearing and career obstacles as deterrents. Additionally, societal norms and laws in some provinces discourage childbirth out of wedlock, although some rules have been liberalized recently.

Other Initiatives

In addition to the text message campaign, China has taken other initiatives to boost its fertility rates. These include:

  • Relaxing the one-child policy to a two-child policy in 2016 and a three-child policy in 2021.
  • Offering financial incentives to couples who have children.
  • Providing more support for working mothers, such as subsidized childcare and flexible work arrangements.

The Challenges Ahead

While these initiatives are a step in the right direction, they are not enough to reverse the trend of declining fertility rates. The high cost of raising children and career pressures will continue to be major deterrents for many couples. Additionally, the societal stigma associated with having children out of wedlock will need to be addressed.

The Future of China’s Population

It is unclear what the future holds for China’s population. The country’s aging population and declining fertility rates pose a serious challenge to its economic and social stability. It is possible that China’s population will continue to decline, leading to a shrinking workforce and a growing elderly population. However, it is also possible that the government will be able to implement policies that reverse the trend. Only time will tell what the future holds for China’s population.


China’s text message campaign is a small but significant step in addressing its fertility crisis. However, it will take more than just encouraging words to reverse the trend. Comprehensive policy changes, societal shifts, and financial incentives are needed to truly make a difference in China’s declining fertility rates.