Burger King is facing a lawsuit for allegedly falsely advertising the size of its Whopper burger. The lawsuit, filed by four plaintiffs, alleges that Burger King began to “materially overstate the size of its burgers in its advertisements in 2017.”
“Burger King’s ads make the Whopper appear to be much larger than it actually is, with double the meat and ingredients that overflow over the bun,” said one of the plaintiffs.
“The flame-grilled beef patties portrayed in our advertising are the same patties used in the millions of Whopper sandwiches we serve to Guests nationwide,” said a Burger King spokesperson.
The lawsuit is being filed because the plaintiffs believe that Burger King’s ads are deceptive and misleading. They argue that the ads make the Whopper appear to be much larger than it actually is, which could lead consumers to order the burger when they would not have otherwise.
The lawsuit is also being filed at a time of high inflation, when consumers are more sensitive to the price of food. The plaintiffs argue that Burger King’s ads are making it even more difficult for consumers to make informed decisions about their food purchases.
Implications for other fast-food chains: The Burger King lawsuit could have implications for other fast-food chains. If Burger King is found to have falsely advertised the size of its Whopper, it could open the door to similar lawsuits against other chains.
The lawsuit could also lead to changes in the way that fast-food chains advertise their products. Chains may be more careful about how they depict the size of their food in their ads, or they may be required to include disclaimers that make it clear that the food is not actually as large as it appears.
If you believe that you have been misled by Burger King’s ads, you may be able to join the class-action lawsuit. You can also contact Burger King to complain about the ads.