Apple, the tech giant, is trying to gain intellectual property rights over depictions of apples, the fruit. This has led to a legal battle with the Fruit Union Suisse, the oldest and largest fruit farmer’s organization in Switzerland.

The Fruit Union Suisse has been using a red apple with a white cross as its symbol for most of its 111-year history. However, Apple is concerned that this logo could be confused with its own iconic logo, which features a bitten apple.

Apple has made similar requests to dozens of IP authorities around the world, with varying degrees of success. Authorities in Japan, Turkey, Israel, and Armenia have acquiesced. However, the Swiss Institute of Intellectual Property (IPI) has so far denied Apple’s request.

The IPI’s decision is based on the principle that generic images of common goods, such as apples, should be in the public domain. This means that anyone should be able to use them freely, without fear of legal repercussions.

The case between Apple and the Fruit Union Suisse has raised important questions about the limits of intellectual property rights. Can a company own the image of a fruit? If so, what are the implications for other businesses that use generic images in their logos?

The IPI’s decision is a victory for the Fruit Union Suisse and for the principle of the public domain. However, it is unclear how the case will ultimately be resolved. Apple is appealing the IPI’s decision, and it is possible that the case could go to the Swiss courts.

The outcome of the case will have implications for businesses around the world. If Apple is successful in its appeal, it could set a precedent that would make it more difficult for other businesses to use generic images in their logos.

The battle between Apple and the Fruit Union Suisse is a complex one, with far-reaching implications. It is a case that will be closely watched by businesses and legal experts around the world.