Addidas X Gucci is a upcoming collaboration for a sun umbrella that will cost $1290 and it won’t protect you from the rain.
On the Gucci website where the item is listed for £ 870 ($1290) it states that the umbrella is made in Italy. There is also a note that reads: “Please note, this item is not waterproof and is meant for sun protection or decorative use”
The Addidas x Gucci Collaboration collection is expected to be released on the 7th of June 2022.
The umbrella went viral on social media in China after pictures of the umbrella released. The sun Umbrella costs even more in China $1600 many people where appalled at the item paying so much money for something that doesn’t even do what you would expect of it. Insider wrote the following in their article regarding the matter: “the hashtag ‘11,100 yuan umbrella collab is not waterproof’ drew more than 140 million views this week.”
As reported by Insider one of the commentors on Weibo said: “As long as I’m poor, they won’t be able to trick me into paying for this,” another commentor said: “That’s a very big but useless fashion statement,”
Image credit: Gucci