The company behind Louis Vuitton, LVMH (Louis Vuitton and Moët Hennessy), has promised to provide free hand sanitizer to health authorities in France in order to try slow the spread of the coronavirus.
The French multinational corporation and conglomerate, which specializes in luxury goods, has recognized the need to step up and help combat the shortage of anti-viral products.
“Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” read a statement from LVMH.
“LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities. These gels will be delivered free of charge to the health authorities.
“LVMH will use the production lines of its perfume and cosmetic brands… to produce large quantities of hydroalcoholic gels from Monday.”
As much as twelve tonnes of alcohol-based hand sanitizer is expected to be produced this week as the Paris-based LVMH puts a hold on manufacturing perfumes and colognes such as Christian Dior and Givenchy for the time being.
“I wish to thank LVMH for acting so quickly: They made us this offer on Saturday night at 9pm (2000 GMT), and confirmed it on Sunday,” Paris hospitals chief Martine Hirsch told AFP.
In the absence of any kind of cure for the coronavirus, the use of hand sanitizer has been advocated globally as a means to prevent people from catching and spreading the virus.
The French government recently placed a cap on the cost of hand disinfectants, setting a maximum price of €3 for a 100ml bottle. This was after some retailers had raised their prices.
France is amongst the world’s worst affected countries by the coronavirus – on Monday there were 5 423 confirmed cases and 127 deaths.
The country has closed its restaurants, cafes and non-essential shops.