In an effort to win over customers concerned about artificial additives and growth hormones, Burger King have released an advertisement demonstrating how their burgers decompose and turn mouldy over a 34-day period.
“The beauty of real food is that it gets ugly,” is the tag-line behind the company’s new campaign and they are promising that by the end of this year, all of their outlets in the United States will be serving burgers free of any artificial preservatives.
In recent years the public have become far more wary of ‘fake food’ and according to a YouGOV analysis, 60 percent of adults aged between 22 and 37 in the United States are more worried about food additives and growth hormones than they were half a decade ago.
More than ever, there has been a push towards healthier and organic products as information about the dangers of food preservatives has become more widespread.
McDonald’s, Burger King’s rivals, have come in for some stinging criticism over the fact that their food seems to last the ‘test of time’, but not in a good way.
There have been numerous social media posts highlighting that after several years; McDonald’s burgers and fries do not turn mouldy or bad, clearly showing the lack of real nutritional food and rather, the presence of artificial additives.
In Iceland, the last McDonald’s branch closed in 2009. One of the final meals sold there, a cheeseburger and fries, has been displayed in the National Museum of Iceland. Over a decade later, the meal still pretty much looks the same as when it was first served.
Burger King’s new affinity for fungus was underlined by Fernando Machado, their International Global Chief Marketing Officer:
“At Burger King restaurants, we believe that real food tastes better. That’s why we are working hard to remove preservatives, colours, and flavours from artificial sources from the food we serve in all countries around the world,” he said.
It’s a bold move from ‘BK’ – the 34-day-old burgers don’t make for pleasant viewing. But in an increasingly health-conscious world, their new campaign might just pay off.
All images courtesy of Burger King